diff --git a/plugins/apple/pom.xml b/plugins/apple/pom.xml
index e5102a5e..7da19344 100644
--- a/plugins/apple/pom.xml
+++ b/plugins/apple/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>apple</artifactId>
     <version>3.0</version>
 
-    <name>Spark Apple Plugin</name>
+    <name>Apple Plugin</name>
     <description>Provides Mac OS X features for Spark.</description>
 
     <contributors>
diff --git a/plugins/battleships/pom.xml b/plugins/battleships/pom.xml
index b1eda18b..ef05851f 100644
--- a/plugins/battleships/pom.xml
+++ b/plugins/battleships/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>battleships</artifactId>
     <version>0.2</version>
 
-    <name>Spark Battleships Plugin</name>
+    <name>Battleships Plugin</name>
     <description>An implementation of the classic Battleships guessing game.</description>
 
     <contributors>
diff --git a/plugins/fastpath/pom.xml b/plugins/fastpath/pom.xml
index def134d5..29775406 100644
--- a/plugins/fastpath/pom.xml
+++ b/plugins/fastpath/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>fastpath</artifactId>
     <version>3.3.0</version>
 
-    <name>Spark Fastpath Plugin</name>
+    <name>Fastpath Plugin</name>
     <description>Provides FastPath Agent functionality.</description>
 
     <contributors>
diff --git a/plugins/flashing/pom.xml b/plugins/flashing/pom.xml
index 3c50608a..0f6378de 100644
--- a/plugins/flashing/pom.xml
+++ b/plugins/flashing/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>flashing</artifactId>
     <version>1.2</version>
 
-    <name>Spark Flashing Plugin</name>
+    <name>Flashing Plugin</name>
     <description>Flashes window on new messages (Microsoft Windows only).</description>
 
     <contributors>
diff --git a/plugins/growl/pom.xml b/plugins/growl/pom.xml
index b036aa36..8914ed50 100644
--- a/plugins/growl/pom.xml
+++ b/plugins/growl/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>growl</artifactId>
     <version>2.3</version>
 
-    <name>Spark Growl Plugin</name>
+    <name>Growl Plugin</name>
     <description>Provides Growl notifications (see http://growl.info).</description>
 
     <contributors>
diff --git a/plugins/jingle/pom.xml b/plugins/jingle/pom.xml
index 51791343..ccabf279 100644
--- a/plugins/jingle/pom.xml
+++ b/plugins/jingle/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>jingle</artifactId>
     <version>1.1</version>
 
-    <name>Spark Jingle Plugin</name>
+    <name>Jingle Plugin</name>
     <description>Allows for PC to PC calling.</description>
 
     <contributors>
diff --git a/plugins/meet/pom.xml b/plugins/meet/pom.xml
index f2e12441..6463c14e 100644
--- a/plugins/meet/pom.xml
+++ b/plugins/meet/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>meet</artifactId>
     <version>0.0.3</version>
 
-    <name>Spark Meetings Plugin</name>
+    <name>Meetings Plugin</name>
     <description>Adds support for Openfire Meetings to the Spark IM client.</description>
 
     <contributors>
diff --git a/plugins/otr/pom.xml b/plugins/otr/pom.xml
index e03213e2..675d408a 100644
--- a/plugins/otr/pom.xml
+++ b/plugins/otr/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>otr</artifactId>
     <version>0.5-SNAPSHOT</version>
 
-    <name>Spark OTR Plugin</name>
+    <name>OTR Plugin</name>
     <description>Adds Off-The-Record support to Spark.</description>
 
     <contributors>
diff --git a/plugins/reversi/pom.xml b/plugins/reversi/pom.xml
index 62cef041..96227bbe 100644
--- a/plugins/reversi/pom.xml
+++ b/plugins/reversi/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>reversi</artifactId>
     <version>1.4</version>
 
-    <name>Spark Reversi Plugin</name>
+    <name>Reversi Plugin</name>
     <description>Multiplayer game of Reversi.</description>
 
     <contributors>
diff --git a/plugins/roar/pom.xml b/plugins/roar/pom.xml
index aee746b1..516afb14 100644
--- a/plugins/roar/pom.xml
+++ b/plugins/roar/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>roar</artifactId>
     <version>0.5.0</version>
 
-    <name>Spark Roar Plugin</name>
+    <name>Roar Plugin</name>
     <description>Provides customizable popup/notification functionality.</description>
 
     <contributors>
diff --git a/plugins/sip/pom.xml b/plugins/sip/pom.xml
index b2ac2a7b..21bad7c2 100644
--- a/plugins/sip/pom.xml
+++ b/plugins/sip/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>sip</artifactId>
     <version>1.2.0</version>
 
-    <name>Spark SIP Plugin</name>
+    <name>SIP Plugin</name>
     <description>Adds SIP Softphone functionality to Spark.</description>
 
     <contributors>
diff --git a/plugins/spelling/pom.xml b/plugins/spelling/pom.xml
index 31c7c103..dc72cf00 100644
--- a/plugins/spelling/pom.xml
+++ b/plugins/spelling/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>spelling</artifactId>
     <version>0.7</version>
 
-    <name>Spark Spelling Plugin</name>
+    <name>Spelling Plugin</name>
     <description>Provides spellchecker functionality.</description>
 
     <contributors>
diff --git a/plugins/systemtray/pom.xml b/plugins/systemtray/pom.xml
index 413b4052..b0e682c7 100644
--- a/plugins/systemtray/pom.xml
+++ b/plugins/systemtray/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>systemtray</artifactId>
     <version>1.1</version>
 
-    <name>Spark SystemTray Plugin</name>
+    <name>SystemTray Plugin</name>
     <description>Notification and System Tray Plugin for Spark.</description>
 
     <contributors>
diff --git a/plugins/tictactoe/pom.xml b/plugins/tictactoe/pom.xml
index d98ec1f0..501b2cf1 100644
--- a/plugins/tictactoe/pom.xml
+++ b/plugins/tictactoe/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>tictactoe</artifactId>
     <version>0.2</version>
 
-    <name>Spark TicTacToe Plugin</name>
+    <name>TicTacToe Plugin</name>
     <description>The most sophisticated TicTacToe Game ever created.</description>
 
     <contributors>
diff --git a/plugins/transferguard/pom.xml b/plugins/transferguard/pom.xml
index b423b7d8..28941a47 100644
--- a/plugins/transferguard/pom.xml
+++ b/plugins/transferguard/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>transferguard</artifactId>
     <version>1.1.0</version>
 
-    <name>Spark TransferGuard Plugin</name>
+    <name>TransferGuard Plugin</name>
     <description>Adds the ability to automatically reject file transfers based on preference configuration.</description>
 
     <contributors>
diff --git a/plugins/translator/pom.xml b/plugins/translator/pom.xml
index 23069535..c3818b4e 100644
--- a/plugins/translator/pom.xml
+++ b/plugins/translator/pom.xml
@@ -12,7 +12,7 @@
     <artifactId>translator</artifactId>
     <version>1.6</version>
 
-    <name>Spark Translator Plugin</name>
+    <name>Translator Plugin</name>
     <description>Translates instant messages between users using Google Translation Service.</description>
 
     <contributors>